Corporate Social Responsibility

Let us plan and implement your Social Responsibility Marketing Strategy.Savvy businesses know that having a highly-visible commitment to corporate social responsibility can make a big difference to their bottom-line, employee engagement, talent recruitment and brand image. Consider these facts:

According to the Huffington Post, Giving in Numbers, a study that analyzes giving and corporate societal engagement trends, revealed companies that increased giving by at least 10 percent between 2013 and 2015 actually experienced upticks in revenue and pre-tax profit, while all other companies saw a decrease in both.

In 2016, Horizon Media found that 81% of millennials expect companies to publicly pledge to be good corporate citizens.

As of 2017, Fortune 500 firms currently spend more than $15 billion a year on CSR activities.

Corporate social responsibility first became a passion for Shira in the early 90’s, when she served as the Community Relations Manager for Days Inns of America. Over the years, she has been proud to help develop a program for cable giant Cox Communications that taught consumers how to keep their kids safe with the Internet and television, created Kids Who Give for Farm Rich frozen snacks to recognize youth nationwide involved in community service and launched a corporate social responsibility program for Brock International to raise awareness about preventing sports concussions from the ground up. The company she serves today as the EVP, Communications actively gives back to the community in the areas of hunger relief, health and wellness and sustainability.