Savvy businesses know that having a highly-visible commitment to corporate social responsibility can make a big difference to their bottom-line, employee engagement, talent recruitment and brand image. Consider these facts:
According to the 2010 Edelman Global Goodpurpose Study, 87 percent of consumers expect business to consider societal interests at least equal to business interests.
A 2004 Cone Corporate Citizenship Study found that 86 percent of Americans say they are likely to switch brands, when price and quality are equal, to help support a cause.
Corporate social responsibility first became a passion for Shira in the early 90’s, when she served as the Community Relations Manager for Days Inns of America. Over the years, she has been proud to help develop a program for cable giant Cox Communications that taught consumers how to keep their kids safe with the Internet and television, created Kids Who Give for Farm Rich frozen snacks to recognize youth nationwide involved in community service and launched a corporate social responsibility program for Brock International to raise awareness about preventing sports concussions from the ground up. The company she serves today as the EVP, Communications actively gives back to the community in the areas of hunger relief, health and wellness and sustainability.