Three Ways to Identify Your Life’s Purpose

iStock_000028679544SmallFrom David Bowie to Taylor Swift, change has always been a popular song theme.  The topic has sure been on my mind lately, as I’m building on my nearly 13-year-old Branding & PR consultancy to also become a certified life coach and continue to make great progress with my book project on helping people get unstuck. A huge catalyst recently was getting focused on my purpose/mission, and now I wanted to share three tips to help you identify your life’s purpose as well:

1)      Recognize your passions.  Make a list of all of the activities and experiences that truly floats your boat.  There’s no limit here…it could be just a few items or a list that covers several pages. Whether you love zumba classes, gardening, international travel or writing “50 Shades of Grey” fan fiction (hey, I don’t judge), take note of what lights you up at this moment in your life. Now circle the three items that resonate with you most strongly. Are you seeing any patterns or themes here? 

2)      Fill in the blanks. Here’s a handy tool, courtesy of the Coaches Training Institute, the extensive program I’m currently enrolled in to become a professional life coach.

I am the (fill in the blank – metaphors are great here) that (describe your impact).

For example, I’m a rabid pop culture geek, so naturally images of super heroes come to my mind.  A couple of years ago at a dinner party, I was asked to name my super power/hero name and the first thing that popped into my mind was “The Illuminator,” based on inspiring others to maximize their potential. Okay, it doesn’t involve laser beams or sick martial arts skills, so I’m definitely not getting a part in the next “Avengers” movie. But it felt right and has been at the back of my mind ever since.  Lately it dawned on me that what all of my interests have in common is possibilities…I help create them for companies and while providing individuals the chance to recognize and claim their greatness.  Take all of that together, and here’s the life purpose statement I just finalized last weekend:

I am the Illuminator, helping people see and step fully into possibilities.

3)      Take ownership. For me, the first step has been writing this blog post and bolding the above statement. Next I’m working on how to bring all parts of me together – this blog and my current business website, into one place that encompasses what brings me joy and honors that purpose. Once you’ve identified what your purpose is, give it life. Write about it in your journal or blog, tell friends, create a vision board about it, etc. When you focus attention and love on it, great things will happen.

Have you identified your life purpose? If so, what is it? What are you most passionate about these days?


  1. Love it Shira. I’m always trying to hone in on my purpose because I have so many ideas! I’m definitely in the right field now, having switched careers two years ago. Educator is the top thing that pops into my mind. Hard to narrow it down to one thing, but that would be it.
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  2. Great post! Figuring out my purpose has always been a struggle for me, because I have so many interests, it’s hard to narrow it down! I remember struggling to choose and college major, and even now I wonder if I’m in the right career field. I want to work on setting some goals for 2014, so maybe I’ll use your tips to help me figure out what I want to work on.
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  3. I am lucky to have found my path. Love these exercises still. :)
    Pamela Hernandez recently posted…Gluten and Autoimmune DiseasesMy Profile

  4. Great ideas, I love your thought provoking posts. I am not sure how, but I do feel a metamorphosis coming in my life. Maybe it will be after my CPT test or something about my half marathon run that will help solidify it. I can’t put my finger on it yet, but these exercises might be helpful too.
    Jenn Speer recently posted…Prepping for my half and done with being skinny fatMy Profile

  5. Great post!! I am still trying to find my life’s purpose, I have always wanted to write fiction, so that is on my list. For 2014 my purpose will be running the NYC marathon.
    Toni @ Runninglovingliving recently posted…Planning for 2014My Profile

  6. Great post!
    I have really been trying to focus on my life’s purpose this past year, especially when it comes to my career. This gives me a great place to start!
    Kristen @ Swanky Dietitian recently posted…Love One TodayMy Profile

  7. Find my purpose s the hardest part & especially with money issues – one can’t just go do things when there are bills to pay. Here now due to that search so.. it is tough to decide what to do…

    Great post!
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