Taste of Atlanta Partners with Shira Miller Communications
March 20, 2005, Atlanta, Ga. - Taste of Atlanta, the food festival for Atlanta's food lovers, has selected Shira Miller Communications (SMC) to serve as their PR partner this year. Leveraging their significant food industry experience, SMC will focus on generating press coverage for the annual event on a local and regional level. As their first assignment, the firm will conduct focus groups to help hone the event's brand identity.
Based in Atlanta, Ga., Shira Miller Communications helps make clients' products and services important to their audiences. The firm specializes in brand image enhancement, strategic communications, new product launches, media relations, community relations and marketing communications. In addition to Carvel Ice Cream, clients have included Auburn Health Strategies, Cox Communications, Spanx (hosiery & innerwear), The Weber School, Morrison Management Services, American Retail Group and Maurices since the firm's inception in January 2001.