Shira Miller Communications Launches All-In Chips
November 12, 2004, Atlanta, Ga. - Determined to capitalize on the growing popularity of poker, the founders of All-In Chips hired Shira Miller Communications (SMC) to help launch their brand. The PR firm focused on generating the crucial gift guide editorial coverage needed to launch their brand for the 2004 holiday season.
SMC created a funny PR campaign called the "Bad Gift Hall of Fame" that reinforced how All-In Chips offered consumers the same high quality, real clay poker chips that are used in Vegas - unlike its competitors. As a result, the firm secured placements in Instyle, Penthouse, Men's Edge and Razor and Playboy plans to include the product in a poker feature story that will run in March 2005.
Based in Atlanta, Ga., Shira Miller Communications helps make clients' products and services important to their audiences. The firm specializes in brand image enhancement, strategic communications, new product launches, media relations, community relations and marketing communications. In addition to Carvel Ice Cream, clients have included Auburn Health Strategies, Cox Communications, Spanx (hosiery & innerwear), The Weber School, Morrison Management Services, American Retail Group and Maurices since the firm's inception in January 2001.