SHIRA MILLER COMMUNICATIONS WINS PRSA'S NATIONAL BRONZE ANVIL AWARD Strategic Tactics in PR Campaign Gets National Attention
June 2007, Atlanta, Ga. - Shira Miller Communications (SMC) was the recipient of the coveted 2007 Bronze Anvil Award, sponsored by the Public Relations Society of America (PRSA). Winners of this national award, which recognizes creative tactics in a public relations campaign, were acknowledged during the 2007 Silver Anvil Awards Evening held June 14 in New York City.
Shira Miller Communications received the Bronze Anvil Award in the Media Relations- Consumer Products - Non-Packaged Goods category for its "ASSETS in America" campaign for Spanx Inc., the footless body-shaping pantyhose company dedicated to delivering the highest levels of quality, comfort, and innovation to women. SMC collaborated with Spanx's internal PR team, lead by Misty Elliott, to help launch the new ASSETS by Sara Blakely product in Target stores. Together, the team used PR to secure 75 radio segments nationwide, with nearly 20% of these hitting the top 30 markets nationwide. This effort proved to be a strong jump start to product sales, which significantly exceeded expectations.
"The PRSA Bronze Anvil rewards great creativity and results in public relations tactics," said Joice Truban Curry, 2007 PRSA Bronze Anvil Awards Chairperson and president of c3 Communications, Inc. "Only the best entries from across the country were selected to win this honor. We congratulate Shira Miller Communications on their exemplary work." The Bronze Anvil Awards were created by PRSA in 1969 to recognize outstanding public relations tactics - the individual items or components of programs or campaigns. They are awarded in 55 categories and subcategories including consumer relations, newsletter, website, feature story, press/media kit and blogs.
About the Public Relations Society of America (PRSA)
The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world's largest organization for public relations professionals with more than 31,000 professional and student members. PRSA is organized into 109 Chapters nationwide and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 285 Chapters at colleges and universities throughout the United States.