Human Signs - I Just Don't Get It!
10/06
Okay, so at one time or another we have all been driving down the road, minding our own business when we see it - the human sign. You know, the poor little guy or girl that is being forced to hold a sign that could just as easily be posted in the ground.
Why is he wearing a sign that says "Try our Newest Burrito," anyways? It truly does not make me want a burrito. Dressing these people up as human cups or drinks was bad enough, but at least they are following a theme. When you see a large drink you think…restaurant. When you see a man in normal clothes you think…pedestrian.
Half of the time these poor "advertisements" are wearing normal clothes: jeans, a spring break t-shirt and sneakers. Who was the genius that thought that this was the perfect person to wear a sign that reads "Million Dollar Condos: Open House Today!" A jean wearing, grungy looking man smoking a cigarette on the side of the road, holding a huge sign does not make me think of anything expensive, much less million dollar condos.
It just goes to show you the lengths that people will go to and what can be considered as an actual marketing strategy. These people must stand-up to these advertisers before they start replacing billboards and walk around with painted bodies, I just don't get it!
- Courtesy of Lindsey