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Janet Reed is a senior copywriter with more than 20 years of writing, marketing and brand strategy experience. She has worked in a number of diversified industries including retail, general business, finance, travel, real estate, technology, healthcare and hospitality, to name a few. Big companies, small companies, start-ups - Janet has worked with organizations of all shapes and sizes.
For Shira Miller Communications, Janet is the firm's go-to writing resource. Her work includes copy for websites and sales collateral - brochures, newsletters, direct mail and bylined articles - for such companies as UPS, Marriott, The Coca-Cola Company, Interface, Mensa Process, FirstWave, Internet Security Systems, Florida Power & Light and TOTO USA. She has also created taglines, campaign themes and positioning statements for a variety of clients.
But Janet's talents extend beyond words - she's a communications strategy pro as well. Having honed her skills for many years as editorial director for a marketing agency, Janet has helped develop and implement overall communications plans and brand messaging platforms for a range of clients, from schools to software vendors. One of her favorite things to do is help marketing and other creative agencies generate their own messaging and materials.
Janet began her career in New York, and has been recognized with several industry awards from the American Marketing Association, the Direct Marketing Association, Women in Communications, the Public Relations Society of America and the International Association of Business Communicators. A native of Pittsburgh, Janet is a graduate of the University of Virginia.
