Shira Miller Communications (SMC) has helped sell Spanx, poker chips, ice cream and upscale fashion since launching in January 2001. Serving clients primarily on a national scale, we have educated consumers about synthetic turf, funny accountants, health issues, youth volunteerism and courageous acts. In July 2007, we received the National Bronze Anvil Award from the Public Relations Society of America in the category of Consumer Media Relations campaigns.
Founder Shira Miller, a nationally-recognized long-term weight loss success story and healthy lifestyle blogger, is committed to using our communication powers for good. Social responsibility and community outreach is one of SMC’s key strengths. We developed a program for cable giant Cox Communications that taught consumers how to keep their kids safe with the Internet and television, created Kids Who Give for Farm Rich frozen snacks to recognize youth nationwide involved in community service, and continue to educate people about how synthetic turf conserves billions of gallons of water annually for the Synthetic Turf Council. Our team also enjoys promoting companies that help make people healthier, happier and more enlightened.
AREAS OF EXPERTISE
- Brand image and messaging development
- Buzz generation
- Community outreach
- Crisis communications plans
- Publicity generation
- Promote new product launches
- Social responsibility consulting and programs
- Social media
- Workshops